Khipi distinguishes itself from popular food delivery services by providing a unique ordering experience and delicious culturely-diverse meals. My work on this project has deepened my understanding of the essential design priorities for young businesses and how to effectively support them in balancing design recommendations with practical needs.

Why is Khipi different?

• Opt-In Convenience: Weekly menu sent via text for easy ordering.
  
• Cultural Diversity: Offers diverse meals from various countries weekly.
  
• Simplicity in Choices: Streamlined with two meal options per week.
  
• Personalized Service: Focuses on small community and personalized customer care.
• Mission-Driven Origins: Founded from a mother's desire to enrich her son's palate.

Driver App

As well as working on their website and mobile UX, I also designed and worked with engineers to launch a driver-side delivery app to streamline meal deliveries and enhance the driver experience.

Challenges

Designing for a young business requires careful consideration of immediate needs versus features and elaborate design elements that can wait until the user base grows. This is particularly crucial for food delivery apps, where establishing external business operations—such as managing food chains and employees—takes priority over design enhancements. 

As the business grew, I learned the importance of patience and developed solutions for design needs as they arose with real-time users. This experience has deepened my understanding of the essential design priorities for young businesses and how to effectively support them in balancing design recommendations with practical needs.