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Tool

InstaDash is a Nigerian-based delivery service app that allows customers to order groceries, food, and other essentials to their preferred location. 

Challenge

As the sole designer on this 2021 project, I handled every aspect of the design process, including creating wireframes and prototypes from user stories and needs, conducting user testing, iterating based on feedback, and delivering the final high-fidelity designs. This early career project required managing multiple responsibilities and making critical design choices.

Outcome

This project was a valuable learning experience. It taught me the importance of user testing and drawing inspiration from similar apps to create effective and user-centered design solutions. By advocating for design principles, I significantly enhanced the quality of the apps we created. My work on this project helped me develop a deeper understanding of design choices and user needs, which has greatly contributed to my success in subsequent projects.

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Revolutionizing nigerian food delivery with InstaDash's intuitive, user-friendly app.

  • InstaDash aimed to fill a gap in the Nigerian food delivery market. 
  • We aimed to emulate a modern user experience when customers interact with the food delivery app. 
  • The shopper side of the app was designed to be intuitive, flexible, and efficient for our shoppers.
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Develop comprehensive app specifications and refine designs in collaboration.

In collaboration with our client, engineers, project manager, and myself, we developed specifications for the app's various components: the customer side, shopper side, and admin side. I started by wireframing the screens and submitted them for feedback before refining the designs to a higher fidelity.

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User Testing enhanced app development and uncovered key features.

As the company's first designer, I discovered that essential design principles, such as user testing, were not yet integrated into the app development process. I educated my team and our client on the value and benefits of user testing and arranged sessions through an online service. I developed a prototype and a testing guide for participants. The user testing sessions uncovered necessary feature additions, ensuring an optimal user experience.

Customer Side - Order Placed Flow - Wireframes x HiFi

Shopper Side - Order Placed Flow - Wireframes x HiFi

Mobile-first InstaDash revolutionizes on-demand grocery delivery with seamless user experience.

I designed InstaDash as a mobile-first, on-demand grocery delivery platform tailored to provide a seamless shopping experience. By leveraging mobile technology, the app allows users to order groceries and essentials from various retailers directly from their devices. I focused on creating a streamlined interface that facilitates easy order placement and tracking. 

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