InstaDash is a Nigerian-based delivery service app that allows customers to order groceries, food, and other essentials to their preferred location. As the sole designer on this 2021 project, I handled every aspect of the design process. This included creating wireframes and prototypes from user stories and needs, conducting user testing, iterating based on feedback, and delivering the final high-fidelity designs.

InstaDash's Goals

• InstaDash aimed to fill a gap in the Nigerian food delivery market. 
• We aimed to emulate a modern user experience when customers interact with the food delivery app. 
• The shopper side of the app was designed to be intuitive, flexible, and efficient for our shoppers.

Design Process

In collaboration with our client, engineers, project manager, and myself, we developed specifications for the app's various components: the customer side, shopper side, and admin side. I started by wireframing the screens and submitted them for feedback before refining the designs to a higher fidelity.

User Testing

As the company's first designer, I discovered that essential design principles, such as user testing, were not yet integrated into the app development process. I educated my team and our client on the value and benefits of user testing and arranged sessions through an online service. I developed a prototype and a testing guide for participants. The user testing sessions uncovered necessary feature additions, ensuring an optimal user experience.

Customer Side - Order Placed Flow - Wireframes x HiFi

Shopper Side - Order Placed Flow - Wireframes x HiFi

Shopping Experience

I designed InstaDash as a mobile-first, on-demand grocery delivery platform tailored to provide a seamless shopping experience. By leveraging mobile technology, the app allows users to order groceries and essentials from various retailers directly from their devices. I focused on creating a streamlined interface that facilitates easy order placement and tracking. 

Looking Back

Working on this project early in my career (early 2021), I can now see several areas where I would make different design choices. One major issue is the color palette; the lime green is hard to see against the white background and may not be fully accessible. Despite this, the project was a  valuable learning experience, teaching me the 

importance of not reinventing the wheel and drawing inspiration from other similar apps with more resources for testing different experiences. I also learned how to advocate for design principles such as user testing, which significantly enhances the quality of the apps we create.